SEO audits & technical review
Ahrefs · Search Console
Open to SEO, analytics & web collaborations
Marketing meets
what’s next.
I’m Mervin Sarsale — working across digital marketing, search, paid media, AI-assisted development, and automation to make digital experiences work harder.
mervinsarsale.comMarketing × technology
From insight to implementation
Clarity in action
Turn complex metrics and issues into actionable recommendations.
01 / About meCuriosity with
Curiosity with
a practical side.
I’m an SEO-focused digital marketing professional with experience supporting a Singapore-based marketing team in Ahrefs-driven SEO audits, keyword and competitor research, website content reviews, and performance reporting. I use Claude, ChatGPT, and dashboard prototypes to investigate SEO opportunities and plan review-first automation workflows, alongside Google Ads, Meta Ads, and customer support experience.
My work brings together the way people discover, experience, and get support for digital products. I’m especially interested in using emerging tools thoughtfully and making the useful parts feel simple.
Based in
Cebu City, Philippines
Working across
Marketing & tech
Current focus
Building Abtivo
02 / What I do
A versatile toolkit.
A cross-functional mix for connecting marketing goals with the digital work behind them.
Keyword & competitor research
Search opportunities
On-page recommendations
Content & website updates
SEO reporting & dashboards
Prototypes & performance reviews
Google Ads & Meta Ads
Campaign support
AI-assisted SEO analysis
Claude · ChatGPT
Automation workflow design
Make · n8n · ClickUp
Customer support
Technical help & issue resolution
Web & app prototyping
AI-assisted concepts
Tools & platforms
The software behind my SEO, marketing and automation work.
Ahrefs
SEO research
Google Search Console
Search visibility
Google Analytics 4 (GA4)
Measurement
Microsoft Clarity
User behavior
Google Ads
Paid search
Meta Business Suite
Social management
TikTok Ads Manager
Paid social
WordPress
Website management
ChatGPT
AI-assisted research
Claude
AI-assisted development
Make
Workflow automation
n8n
Workflow orchestration
ClickUp
Task management
Named platforms are listed for descriptive identification of experience—not partnerships, endorsements, or certifications. Official marks are used only where appropriate under available guidance; generic category symbols are used elsewhere. Trademarks belong to their respective owners.
03 / ExperienceThe path
The path
so far.
Practical marketing, SEO, technology and customer-facing experience across multiple industries.
Feb 2026 – Oct 2026
Marketing Specialist
Equinet Academy · Singapore (Remote)
Full-time contract role supporting Ahrefs-led SEO performance and technical reviews, keyword and competitor research, content recommendations, Google Ads and Meta Ads, and reporting. Designed AI-assisted reporting and monitoring workflows with Claude, ChatGPT, Make, and ClickUp, with human review before recommended changes.
Feb 2026 – May 2026
Digital Marketing Specialist
Kangen Singapore · Singapore (Remote)
Freelance role concurrent with Equinet Academy. Supported Google Ads and Meta Ads campaigns, social media, website updates, campaign monitoring, marketing content, lead generation, and occasional SEO.
Sep 2025 – Dec 2025
Marketing Specialist
Equinet Academy · Singapore (Remote)
Part-time role concurrent with Accenture, supporting SEO and digital marketing through campaign research, performance reviews, paid advertising, and website content updates.
Jun 2024 – Jan 2026
Technical / Sales Representative
Accenture · Philippines
Provided technical troubleshooting and consultative sales support to international customers in a KPI-driven environment, including needs discovery, recommendations, upselling, and issue resolution.
Sep 2023 – Mar 2024
Real Estate Sales Representative
La-Familia Capital Management Group · Texas, USA (Remote)
Freelance lead generation and qualification through outbound calling, property research, negotiation, and customer follow-up.
Sep 2021 – Sep 2023
Sales Representative · Travel Account
Dyninno Philippines
Converted travel inquiries into bookings and used GDS and CRM systems for reservations, follow-ups, and customer management.
Mar 2019 – Sep 2020
Customer Service Representative · Sprint Account
Eperformax
Resolved telecom billing, service, and technical issues while supporting customer retention.
Feb 2018 – Nov 2018
Customer Service Representative · Travel Accounts
Teleperformance
Assisted customers with travel bookings, service inquiries, and issue resolution.
Jul 2016 – Jun 2017
Customer Service Representative
Terratek Business Consulting
Provided customer support, product guidance, and issue resolution.
04 / Selected work
Ideas into action.
Explore working prototypes—from SEO intelligence to tailored websites. Demonstrations use synthetic data and simulated transactions unless explicitly identified as a real project.
Delivery platform · Product developmentIn development
Abtivo
Exploring a more convenient way for customers to request same-day delivery of computer parts and electronics in the Philippines, with room to expand into other categories based on demand.
The challenge
Buyers who need a specific component quickly may have to coordinate stock, sellers and delivery separately. Abtivo explores a dedicated digital flow for time-sensitive orders instead of treating delivery as an afterthought.
Designed value
A potential simpler path from finding a part to arranging delivery.
Search analytics · Business intelligenceSample-data demo
SEO Performance Studio
An interactive reporting experience that brings essential search metrics and keyword movements into one clear, explorable view.
The challenge
SEO data can be spread across reports, with stakeholders needing to compare traffic, search visibility and ranking changes before deciding what deserves attention.
Designed value
Makes it easier to explore a coherent picture instead of jumping between static report pages.
Technical SEO · Automation designSample-data demo
SEO Reporting & Approval Workflow
A review-first SEO operations concept that demonstrates how audit issues, keyword opportunities and recommended actions can move through a human approval process.
The challenge
SEO tools can flag many issues, but teams still need to understand impact, prioritize corrective actions and control what actually changes on a website.
Designed value
Helps communicate the difference between detecting a problem and resolving it responsibly.
Custom website design & development
All demos are fictionalSix industries. Six experiences.
Interact with purpose-built website concepts. These are portfolio prototypes, not existing client projects. Payments, reservations and bookings are simulated.
Concept demo
E-commerce
Modern online store
Filter products, manage a demo cart and experience a polished shopping flow.
Business challenge
Shoppers struggle to find relevant items and keep track of what they intend to buy.
Potential value
Illustrates simpler product discovery and a clearer purchase journey—without a real checkout.
Concept demo
Restaurants & cafés
Dining and reservations
Explore a menu and submit a simulated table reservation request.
Business challenge
Guests want to understand the menu and discover offers before asking for a table.
Potential value
Shows how a café can guide visitors from browsing to an inquiry.
Concept demo
Real estate
Property discovery
Search listings by price and location, save favorites and view details.
Business challenge
Property seekers need to narrow choices before contacting an agent.
Potential value
Demonstrates faster shortlisting and more focused inquiry experiences.
Concept demo
Healthcare & clinics
Patient-first design
Explore services and doctors, then try an appointment-request flow.
Business challenge
Patients need a clear way to review services and choose the right appointment path.
Potential value
Models clearer healthcare navigation without handling real patient information.
Concept demo
Professional services
Business lead generation
Explore service offerings and send a simulated project inquiry.
Business challenge
Potential clients need to understand what a professional firm does before reaching out.
Potential value
Demonstrates how clearer positioning can support more relevant inquiries.
Concept demo
Logistics & delivery
Booking flow concept
Estimate a sample delivery quote and simulate a booking.
Business challenge
Customers need basic delivery information and a transparent estimate before booking.
Potential value
Illustrates how to make a multi-step delivery request more understandable.
Designed for exploration
No real orders, patient records, payments, or emails are created by these prototypes.
05 / LearningEducation &
Education &
certifications.
Education is included from the supplied resume. Certification details were not provided.
Education
Mambaling National High School
Secondary Education
No certifications listed
No certification details were included in the supplied resume.
06 / Resume
A little more detail.
Explore my experience, skills, and education.
Resume preview
Can’t see the preview? Open the PDF in a new tab (opens a new tab) or download a copy.
07 / Contact
Let’s make something matter.
Have a project, a question, or an idea to explore? I’d be glad to hear from you.
Prefer email? Contact me directly. mervin@mervinsarsale.com